Little Rock is alive in a Big way. Here in Arkansas’s capital city, we celebrate a revitalized energy with today’s progressive food scene, a renovated arts and culture vibe, and new outdoor recreational opportunities. But, we never lose sight of our unique blend of rich history and heritage. This is our story, and we are happy to share it with you. Catch a breathtaking glimpse of a city beloved with critically acclaimed artist Ben Rector’s hit song, Brand New. Discover the pleasant surprise of Little Rock, and a New Southern Style. Welcome to Little Rock.