Little Rock has always prided itself on the way it supports local business and the community at large. During these unprecedented times, that support is more important than ever. Now you can show off your Little Rock pride while supporting those in our community who need it the most by purchasing a tax-exempt custom Big on Little Rock t-shirt at www.LittleRock.com/LRCares. 

Available in five colors (River Blue, Allsopp Green, Streetcar Yellow, Pinnacle Pink, Rebsamen Red), these t-shirts feature Little Rock’s new Big on Little Rock slogan and benefit the “Little Rock Cares” COVID-19 Emergency Relief Fund.

The “Little Rock Cares” fund was established by the City of Little Rock to provide financial support for two efforts: food relief coordinated by World Central Kitchen and the purchase of personal protective equipment (PPE) for health care professionals and first responders.

The World Central Kitchen is working with the City of Little Rock, local school districts, the Clinton Foundation, Arkansas Hunger Relief and the Central Arkansas Library System to provide meals to school children, seniors, families and others in need. So far, they’ve provided a combined 53,000 meals across the city.

The shirts are available in adult sizes small through extra-extra-large with most sizes costing $20 (larger sizes cost $22) and children's sizes are available for purchase. With each shirt you purchase, 100% of the net proceeds go toward ensuring our community is supported in this time of crisis.