How does the Little Rock Convention & Visitors Bureau (LRCVB) market Little Rock to potential visitors?
How does LRCVB market a city during a global pandemic?
What’s LRCVB’s role in helping Little Rock recover?
These are the questions LRCVB CEO Gretchen Hall explores as a guest on the latest episode of the Destination Marketing Podcast. She discusses her journey in the tourism industry and how her past experiences have helped her prepare for the coronavirus pandemic. She also explores the importance of educating your community, building and maintaining local relationships and pivoting a campaign to fit a new situation.